The Internet has made this world an open enterprise. Hence, it is important for companies to further expand their market and their consumer targets, with the help of a stable, budget-friendly strategy. Nevertheless, engaging in Internet Marketing might hide some unexpected risks for people who are newly acquainted, but wish to be involved with this type of business. Before deciding the best solutions for a certain online marketing campaign, we should outline the basics for a successful campaign:

1.     Have in mind a clear goal, with a structured client’s profile!  In order to ensure that most of the target consumers will surely acquire a product, tailor the products so that they meet the exact needs of the specified customers! Consider, which will be the best products to capture their interests! To accomplish that, we need to have a perfect understanding of the demographics and preferences of our audience. This means that we need to identify their location, financial level in society, age, purchasing habits and so on. A deep understanding of potential customers will stimulate sales. More than 69% of potential buyers identify to “Listen to my needs” as their priority in corresponding with sales teams.  

2.   However important is to know our customers, it will not suffice to achieve a target, knowledge, and skill are classified as the two prior qualities in carrying a successful campaign.  

Now, it is time to consider an appropriate tool to convey our message. At present, you can use varied Online Marketing Solutions. Such can be email marketing, search engine optimization or creating web pages. Since we need to maximize our profit, we need to choose Internet Marketing Solutions that suit best our audience’s preferences. There is, however a silver lighting. Due to the high competition, most of these solutions have free versions or low in the cost subscription plan, which will help to fit into any budget.

I. Email marketing.

Email use will top three billion users worldwide by 2020, with 2.9 billion email users worldwide in 2019. It is, by far, the most common Online Marketing Solution. This is a cost-effective way of communicating and interacting with your consumers, driving them to action and favoring the CTA’s statistics. In fact, it presents 2 times higher ROI numbers than cold calling. It may be a campaign for a new product, promotion or a link to marketing articles, forums or newsletters, depending on the goal in place. Articles and forums are a great way to attract higher traffic to a website. A newsletter has the advantage of expanding your consumers as more and more sign up. That way you can have a bulk list of emails on your own.

There are plenty of good options on the market, providing mass mailing tools. Just have a quick search. Some are even free of charge. If you want to save time in finding bulk lists of valid leads with verified emails, there a couple of automated solutions. We would are using Saycle.

II. Websites. 

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Websites have become the new business cards. There isn’t a more convenient tool to outline services, products, and corporate concepts. Hence, it is a common solution for online marketing practices. It is a good promotion strategy to employ since all the necessary information can be displayed for the target consumers in a concise and comprehensive manner.

The website should capture and reflect the leads’ interests and point of view, in order to drive engagement. The design and content are also vital. All operational processes should be working smoothly and consistently at every step, since any transaction, from inquiry to payments, may take place. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Chat robots and easy contact details should be integrated to facilitate all online, correspondence, ensuring the clients’ satisfaction.

III. Search Engine/ Voice Search Optimization.

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A vital tool in Internet marketing, search engine optimization is a key component of any successful strategy. Essentially, it’s purpose is to raise the number of visitors to a site. Once a consumer uses a search engine, the mentioned website will rank high in the list of searches. This in return will increase the site’s traffic. On the first page alone, the first five organic results account for 67.60% of all the clicks. However good this method is, there is an uprising of another trend, the voice search optimization. According to the latest data available, 20% of the searches are made through Voice Search and the figures surpass 70% when it comes to the age group of 18-29.

In order to become more efficient in Voice Search SEO, there are few aspects to consider. First, it is important to understand that the voice search success depends not only on specific keywords but rather on a pattern of questions asked. These questions might touch on locations, deals, and promotions, so good optimization planning would include these details Furthermore, any improvements should aim to capture the customer’s whole journey. They should ensure the presence of questions reflecting different stages of customers’ experience. An example has been given by Benu Aggarwa, grouping the stages into Informational intent (guides, how-tos, etc.), Navigational intent, Transactional intent. Identifying these patterns would be crucial to understanding how to work around a professional website so that it will appear in voice searches.

Considering the above Online Marketing solutions, there are different automated tools offering software products, containing one or all these solutions. Due to the presence of high competition on the market, such tools are affordable and, in many cases, free to use. It would be a waste not to take advantage, ensuring an increase in earnings and maximization of profits. Hence, a budget-friendly but yet sophisticated online marketing strategy, ensuring positive high ROI, is a matter of good planning, the right knowledge, and appropriate skills.