Let the hunt begin!

Every business has an intense need for lead generation sources to sustain constant growth. Let’s start by defining a lead. It is an individual or a company that might benefit from our product and has the buying power to purchase it.

Potential Clients Segments

Marketing teams adopt, often, the wrongful approach not to segment their leads and communicate their offers through the dedicated channels. Hence, budgets are being wasted as well as resources, as the targeted email recipients are not interested in the products.

Hence, it is very important to outline who exactly are the potential customers for your company’s products and services, before starting the actual campaign. It exists even a specific approach in marketing that helps you personalize a potential customer. In most cases, the marketing executive gives the lead a name, outlines his/her profession, the field of work, in order to personify and understand truly the needs and wants of the client.

Another important point is to consider where you can find your potential customers. For example, suppose it is a printing press that has printed yearly lawyers. This product would, definitely, be of interest to legal entities such as attorneys, court officials, and the like. It is logical to assume that we can find them through organizations or in the relevant professional chamber, as well as through the websites of law firms, for example.

These approaches can help you find quality contacts and start a marketing campaign to reach warm leads through advertising, email marketing, or direct calls.  

Saycle, an irreplaceable assistant

Saycle is a great tool that saves you hours and days of hard work.

If you go back to the previous example, with Saycle it is enough to just type in the search engine keywords such as “Law Companies London” or “Lawyers London”, or any other similar phrases to retrieve hundreds of contacts, as shown in the image above.

Hunting for Leads with Saycle

Saycle was developed with an in-built powerful search engine, similar to Google. In just a few minutes, it crawls hundreds of web pages and extracts the necessary data.

Leads List

In addition, the software will organize your search results into a spreadsheet in the Contacts. From there, you can download the file and open it in Microsoft Excel. Saycle offers an instant CRM integration, so you can receive all leads into the CRM profile of your sales teams.

Saycle will provide quality contacts that are potential customers too. If we observe again the above example, our leads are lawyers and legal assistants from London who show significant interest in the legal literature in order to keep their skills sharp.

Think about who are your potential clients and what do they want. Start creating your marketing list now!